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The Row Bags: Your Questions Answered

These are the questions that are asked most about the row bags, answered with only what can be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Wherever something is reported but unconfirmed, that is said plainly rather than smoothed over. Any number sourced from a resale report is observed market behaviour, and not investment advice. The scope is bags, so ready-to-wear and footwear sit outside it. Much-repeated claims that resist verification have been left out.

Who makes The Row, and where are the bags made?

Started in 2006 by Mary-Kate and Ashley Olsen, The Row operates out of New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Past that point, no manufacturing detail is published, and claims about specific tanneries do not stand up to checking. Its own stores operate in Los Angeles, New York, London, Paris and Amagansett.

Why is there no branding on the bags?

You will find no exterior logo plaques, branded hardware or monogram prints on anything in the line. Identification works through silhouette, proportion and construction instead. Every bag bears a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, which means it registers as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical result is that you cannot identify one of these bags from across a street, which for many buyers is the point.

What is the price range for a The Row bag?

Every figure here is an observed 2026 market price, because there is no official price list and designer fashion the brand publishes none. At one end was $590 for a Double Travel Wallet, at the other $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.

Is the original Margaux gone for good?

Nobody outside the brand knows, and the brand has not said. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. The two claims are different, and any article conflating them goes beyond the evidence. Secondary-market trading is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. It remains unresolved, not settled.

Margaux or Soft Margaux, what actually changes?

Treating it as a rename misses the point: the Soft Margaux is a reworking. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was recorded at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 repeats that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. Reports put a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Observed at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.

Why do the model names have numbers in them?

The number is the bag’s width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all follow it. Because two bags sharing a number occupy roughly the same width, comparison is unusually simple. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.

How can you tell a real The Row bag from a fake?

There is no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. Authentication is a physical exercise instead. Even, machine-precise stitching with no fraying or wandering lines is what you want, as are hand-painted edges with no overflow, bubbling or thin coverage. Real hide is substantial and soft at once and takes light in rather than throwing it back; fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.

• Serial numbers, date codes and authenticity cards do not exist here
• Consistent stitch density and hand-painted edges that are clean
• An interior stamp that is crisp, centred and reads Made in Italy
• Matte or brushed fittings that close with precision
• Shape that survives being emptied

Do The Row bags keep their value?

Judged by observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale has been reported up about 44% year over year, which is a softer data point. It does not apply evenly, because canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.

Where do you buy The Row bags?

Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are confirmed multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, and discontinued styles often surface there. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them on the secondary market. Poshmark, eBay and Mercari also carry them, with the first two flagged in sources as higher counterfeit risk. If you are searching for the row for sale should note that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.

How do you care for one?

What follows is material-appropriate and general, not instruction from the label, since no brand-issued care protocol exists. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. Work calfskin and grained finishes with a soft dry cloth and use neutral conditioner sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces can be spot-cleaned but are the least tolerant of water and least serviceable.